Kevin Saghy is one of the funniest guys you will ever meet. The best part? He doesn’t have a clue how hilarious he is.
When Kevin came to speak about career evolvement at the last DePaul PRSSA meeting, I knew that he was going to offer some great insight (and some awesome Cubs gear). Like some of you, I only knew Kevin as @CredibleKev on Twitter before the meeting. It turns out that this guy lives up to his Twitter handle.
As a past PRSSA National president, Kevin gained valuable leadership skills and met professionals in the PR industry early on. He stressed the importance of networking with other PR students and professionals while in college so you have the opportunity to build a long-standing relationship. Kevin interned at Ketchum for one month and was hired. He then went on to become the head of PR for the Chicago Cubs at the age of 25. Let me repeat that. Kevin became the one man show for the Chicago Cubs. At twenty-five years old.
So how did Kevin get so far so fast?
Mind-shifting: Kevin told DePaul PRSSA members that they needed to make a 180 degree turn in their lives. It’s time to think “Why NOT me?”. You can’t just map out how to land the dream job. Keep your eyes open and go for what you want. Because really, why not you?
Deliver results: Kevin was so successful at Ketchum because he knew what was expected of him and he delivered results. He advised interns to look at the target goals for the end of the internship and fulfill every single one of them. That way when you walk into your review, you can give them the exact results that they were looking for. Joseph Tateoka, account executive a Ruder Finn, added to this statement by suggesting students print out agency position objectives and read over them at the end of the day to see what they need to improve on or aim for. It doesn’t hurt to go above and beyond as well. People will acknowledge and respect sacrifices that you have made in the work place to make sure the agency and client is receiving your best work.
Don’t burn bridges: Hard work pays off but if you burn bridges along the way you may just sink in this industry. Kevin made a point to emphasize that the PR industry is tied together; people move from agency to agency for promotional reasons or just to get a new experience. Everyone knows everyone and everything. With such a tight-knit community of professionals, creating a situation where a relationship is irreparable is just a bad idea.
It’s incredibly inspiring to meet such young professionals like Kevin and Allie (see Part One) who have become successful in the industry. They are both new role models in my life.
I can now honestly say that I will not cry when my five-year plan goes off track. Instead, I’ll take it one step at a time and embrace the new opportunities that come my way. With my passion for public relations and social media, I can do anything.