Chatroulette and Viral Campaigns

If you haven’t already seen “The Last Exorcism” viral campaign through Chatroulette, please take a few minutes to amuse yourself.

I’d definitely say that the last reaction was the best.

After watching the latest Chatroulette viral campaign via Mashable, I have started thinking of new ways to promote online. I absolutely love the idea of promoting movies through Chatroulette, especially ones that are going to create such a commotion.

For those of you who don’t know already, Chatroulette is a video chatting site that tends to attract around 128,500 users a month (quantcast). Currently, the site is down with the lines

The experiment #1 is over now. Thanks for participating.Renewed and updated version of the website will be launched today.

What new features will be brought to the site is currently unknown but I will update once the website is relaunched (presumably later today). I wonder if they will be able to limit the infamous “penis problem” that the site tends to have. Yes, if you have used Chatroulette at one time or another, you have seen your share of genitals (from all over the world! gasp.) I have used Chatroulette with some friends before and the site can be rather amusing. Whether or not you can actually meet someone on there who is not looking for some good old cyber sex is another question.

Getting back to my point, I am for some reason fascinated with the idea of using Chatroulette as a viral marketing strategy. I think it is genius considering the target audience for “The Last Exorcism” and Chatroulette are basically exactly the same. It’s ideas like this that make a product stand out from the rest. There are so many ways to promote material online and everyone is always going the traditional route, which is fine of course and usually works, but what is innovative and new that’s really going to grab the audiences attention and make them say woah.

As a PR “semi-pro” (aka intern and obsessed college student), I am asked to think of innovative ways to supplement clients viral marketing efforts. What is going to get the word out? Youtube, Twitter, Facebook, Foursquare, Meetup, Eventbrite, blogging, blah, blah, blah. I love them all. But I crave the new and exciting.

Now Chatroulette has had some advertising in the past but nothing that really stands out like this (at least in my opinion). What other outlets can you think of that haven’t really been utilized for marketing? What do you think of advertising on Chatroulette?

Let me know! And Happy Monday.


About LSnyder

I am a Freshman at DePaul University majoring in PR & Advertising. I'm obsessed with the following: the Holidays especially Christmas, food and its glorious temptations, New York City, the Pittsburgh Steelers, and a good book. I'm a writer, a photographer, an artist, and, most importantly, a creater.
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One Response to Chatroulette and Viral Campaigns

  1. Chatroulette says:

    Greaaaat tips on your whole site. Definetely going to read your other posts…Thank you.

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