Red Cross Sets Facebook Photos on Fire to Raise Awareness


One snap of a button can capture a moment for eternity. A memory that you can look back on and smile at because just glancing at the picture brings back the emotions of that moment in time.

Everyone always says that a picture is worth a thousand words. But when you think about it, a photograph is more than that. The average human being meets 67,890 people in their lifetime and in this new world of buzzing technology and constant contact, we sometimes cannot remember the people we met last week. So what does a photograph really do?

Photographs are powerful reminders of the little joys of life. They make you feel alive again. But in 80 seconds, all of your precious memories could be gone because of a house fire.

Today, to honor the people who have lost their favorite memories, the American Red Cross is setting the internet on fire.

By visiting, users will experience a virtual blaze that burns Facebook users’ most cherished photos. We hope that this will be a shocking wake-up call to the public. Home fires are the single largest disaster that the Red Cross responds to across the nation and for the unfortunate victims there is not always a way to recover their memories.

Research shows that the two things fire victims miss the most after a disaster is the people they love if they lost anyone and the pictures they loved that got disintegrated. This experience does not delete your Facebook photographs but it is a powerful vision. A vision that is a harsh reality for many people every day in your community—and the problem is spreading. This year, the Red Cross responds to 10% more home fires than we did six years ago.

You can help us spread hope. You can help save a family from a burning home in less than 80 seconds by sharing this experience with your friends and loved ones. And if you are so inspired, you can donate to the Red Cross and help fund relief for fire victims in your community or across the nation.

Please share this experience with your friends and family. In fact, why don’t you sit down and take a few minutes to share a photo album with someone close to you. It doesn’t matter if it is a Facebook album of your high school graduation or a handcrafted scrapbook of your first family road trip that took far too many wrong turns—just as long as you share your story with someone.

Because for 70,000 people every single year, this is not a virtual experience.

And it could happen to you.


About LSnyder

I am a Freshman at DePaul University majoring in PR & Advertising. I'm obsessed with the following: the Holidays especially Christmas, food and its glorious temptations, New York City, the Pittsburgh Steelers, and a good book. I'm a writer, a photographer, an artist, and, most importantly, a creater.
This entry was posted in DePaul PRSSA, Personal, Public Relations, Red Cross, Social Media, Technology and tagged , , , , , , , , , . Bookmark the permalink.

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