Chicago: My Windy City

My name is Lauren Snyder and I am a senior at DePaul University majoring in Public Relations and Advertising with a (surprise) minor in Communications and Media. If you didn’t already read about my life on the East Coast, take a few seconds to get up to speed. Moving to Chicago was a brilliant choice, if not for the beautiful skyline, then for the inspiring people I meet and work with everyday.

I’m going to tell you about myself by answering a set of IdeaMensch interview questions.

What are you working on right now?

I am working on graduating from DePaul University by March 2012, a full year and quarter early. Oh, and I am working full time as a PR and New Business intern at DK, a rad creative agency whose work you might recognize from either the True Blood title sequence or the enticing columns at The Cosmopolitan of Las Vegas. Overall, I am prepping for life after graduation and obtaining a full-time job.

What does your typical day look like?

I set my alarm for 6 a.m., wake up for 30 minutes to read several emails and check Facebook, then pass back out until 7:30 a.m. when I rush out of bed and head to work. I spend all of my time in transit and about 40 minutes at work reading the trades and catching up on the latest news. Work is from 9 to 5ish and then I head to night class from 6-9:15 p.m. Then I head home and read more trades and do homework occasionally. Last thing I check before turning out the lights is Agency Spy (don’t ask, I like to know where people and accounts are moving before I go to sleep). I wake up throughout the night when I get emails from frantic people who don’t sleep.

3 trends that excite you?

  1. The merge between the digital world and the physical world because it has incredible implications for how consumers experience a brand. Right now everyone who has the resources is jumping on the bandwagon but I think there needs to be more thought behind the execution to provide real value for both the client and the consumer.
  2. Interactive architecture.
  3.  Better UI for everything. I like clean, simple technology that works well.

What is the worst job you ever had and what did you learn from it?

I don’t know if I’ve ever had a horrible job – I loved my days at Domino’s Pizza in high school because it taught me how to be civil to people. Maybe the worst job that I wasn’t paid to do was haul barbed wire in the pouring down rain across the field when we were taking a fence down back home on farm. If I took away anything from that experience, it’s that a positive attitude, a sense of humor and the people you are working with can make a hell of a difference.

If you were to start again, what would you do differently?

Twenty is probably too young to answer this question. However, if I could start my college career over again, I wouldn’t have gone home my freshmen winter break and interned for another three months. I’m entirely happy when I am working and extended breaks drive me crazy.

Tell us a secret…

I almost always have a Starbucks coffee in my hand but half the time it is empty.

What is the one blog that you recommend our community should read, and why?

That’s hard. I read way too many blogs and trades to really answer this. I’d say read Seth Godin and Liz Strauss daily. They both they make you think about practical situations in a different way and can explain anything by telling stories.

If you weren’t in Chicago in school, what would you be doing?

In New York City, no doubt networking up a storm. However, I should note that it is more difficult to attend networking events when they are hosted at bars and you have #under21problems.

When is the last time you laughed out loud? What caused it.

I laugh way too much. The last time I laughed out loud was at Starbucks when someone asked why I was taking four packets of honey. Well, because it’s my breakfast.

Final thoughts?

We all want to change the world in some way. They say that everyone can, and that’s true, but the reality is that only a few people really end up making a difference. Unlock your potential and create something. This can be done by drinking a lot of coffee, knowing yourself, and keeping a positive attitude.

Tweet me at @lttsnyder.


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