Author Archives: LSnyder

About LSnyder

I am a Freshman at DePaul University majoring in PR & Advertising. I'm obsessed with the following: the Holidays especially Christmas, food and its glorious temptations, New York City, the Pittsburgh Steelers, and a good book. I'm a writer, a photographer, an artist, and, most importantly, a creater.

100 Reasons to Love Chicago Right Now

It’s finally 2012 and yes, it’s about to get cold in Chicago. Before you start crying about the wind and snow, take a second to remember why you put up with these miserable winters. In no particular order, I give … Continue reading

Posted in Personal | Tagged , , , , , , , , , | 1 Comment

Flashbacks Through a Camera Lens: Why It’s Hard to Forget But Easy to Help

It’s been 4 years. Life isn’t about the things you have and the money you make, it’s about the people you meet, the relationships you create and the happiness you maintain. After all, what’s the point of having the nicest … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | Leave a comment

Feeling Lost in Inspiration: Thoughts on Execution

Gone are the days of searching for inspiration. With technology always at our fingertips, triggering an idea can be as easy as browsing Tumblr or reading a blog. However, be warned that in an age of endless ideas and inspiration, … Continue reading

Posted in Personal | Tagged , , , , , , , | Leave a comment

Internship Basics: Research the Company

It’s that time of the year again — students are getting scheduled for interviews from companies and organizations for summer internships. I’ve been involved in enough interviews, both on the interviewee and interviewer side, to know a thing or two … Continue reading

Posted in Uncategorized | Leave a comment

Basics of Search Engine Marketing [INFOGRAPHIC]

A few days ago AJ Resnick from SMG Search, the SEO arm of Starcom MediaVest Group, was the guest speaker in my Digital Advertising class. AJ and I worked together on a few Chicago Red Cross campaigns due to SMG Search’s generous campaign support in paid … Continue reading

Posted in Uncategorized | Leave a comment

Advice for Considering Transfer Students

  Let me preface by stating that I am not transferring from DePaul. It is my lucky roommate that is taking the plunge into unchartered territory and dropping this glorious waste of money which we call the largest private Catholic … Continue reading

Posted in Personal, Public Relations | Tagged , , , , , , , , | Leave a comment

New York City: A Reminder

I am sitting alone in the intern “cave” at the American Red Cross of Greater Chicago just staring mindlessly at my Styrofoam cup of cold coffee. I have one of the worst headaches I’ve ever had and my glands are … Continue reading

Posted in Personal | Tagged , , , | 4 Comments