Digital Kitchen

Public Relations and New Business Intern

October 2011 – Present



Digital Intern

June 2011 – August 2011

  • Researched latest digital trends throughout healthcare, corporate & consumer practices
  • Preformed social media audits through Radian6 for new business pitches
  • Assisted in developing internal team process documents for client requests & project timelines
  • Brainstormed, planned & developed a presentation for new product launch
  • Planned internal ambassador program for clients including training decks & support materials
  • Provided POVs on new digital platforms & new social features for client teams
  • Presented new ideas for digital marketing & suggested action plans for current client strategies
  • Monitored online activity around webinars, campaign launches & news to help contain crisis
  • Drafted client campaign distribution strategy around paid, earned & owned media

The American Red Cross of Chicago

Marketing and Communications Intern

August 2010 – March 2011

I started my volunteer service at the American Red Cross as a Marketing and Communications intern at the Greater Chicago Chapter and have since progressed into a long term venture to assist with the details and strategy behind a digital deployment role for the Advanced Public Affairs Team. As we move into the digital age, the question of social media engagement and digital involvement during a disaster or crisis becoming incredibly relevant to the way the organization structures APAT response. I hope to help further the Red Cross efforts in responding to the public during a disaster and realize an appropriate platform and structure to deal with #CrisisData. 

As an intern I helped execute the following:

  • Planned & executed the Holiday Giving Campaign to help secure over $100k in media value & 1.9M impressions
  • Helped develop, position & seed a National Red Cross campaign to increase awareness around home fires through a virtual burning experience of personal Facebook photographs
  • Piloted the first QR Code campaign to help the Red Cross move towards mobile capabilities; experienced 278% increase in mobile traffic & saw donations come in directly from scanning
  • Crowdsourced the community from the @ChicagoRedCross account during the Chicago Blizzard 2011 & received national news coverage for connecting families stuck on Lake Shore Drive
  • Compiled a story bank of 100+ compelling tales for a mobile development project
  • Helped Project managed eight M&C interns & worked towards securing a steady intern on-boarding process 
  • Monitored media & actively sought out stories to blog about to mobilize donations & volunteers
  • Managed all social media/web efforts & tracked analytics to create weekly impact reports

Ruder Finn

Public Relations Intern

April 2010 – August 2010

  • Pitched to media for coverage on events & stories
  • Monitored social media efforts for clients & helped create content for release
  • Researched media lists through Cision 
  • Drafted and designed the Media Invite for ISOG Science Competition
  • Brainstormed themes for the ISOG Science Competition
  • Created media moments for photographer to follow
  • Assisted at ISOG Science Competition with media coverage and photographers

2 Responses to Briefcase.

  1. Troy says:

    Who are you exactly, and why are you so talented?

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